This phrase was first introduced by sam senev who brought an actual pink elephant to a speech.
Big pink elephant in the room.
A white elephant is a troublesome or costly possession that s hard to get rid of.
A pink elephant is something that people are said to see quite often when they re drunk.
One day a counselor talked about families who ignore the big pink elephant in the middle of the room he was talking about people who ignore the obvious.
It s also a hallucination.
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Its assumed that everyone has noticed it.
The pink elephant room is tucked away inside the hundred year old hughes loggins pharmacy building.
Specifically he was referring to families who refuse to admit that a family member or friend has a drinking drug problem despite very obvious signs.
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It may be that pointing it out is politically not correct impolite or offensive.
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The expression elephant in the room usually the elephant in the room or the elephant in the living room is a metaphorical idiom in english for an important or enormous topic question or controversial issue that is obvious or that everyone knows about but no one mentions or wants to discuss because it makes at least some of them uncomfortable or is personally socially or politically.